Voices for Change:
A Creative Campaign for Studio THI
YEAR
SERVICES
Strategic Story Design
Creative Direction
Sound Editing & Design
Video Production
2021
CLIENT
Studio THI
DESCRIPTION
Studio ESEM (formerly Esem Projects) were invited to work with urban engagement consultancy Studio THI on a digital engagement campaign to connect with key urban leaders and change-makers. ESEM produced a series of unique audio-video portraits profiling the voices of change driving transformation across Australian cities.
During the Covid-19 lockdowns Studio THI invited ESEM to support the team in the design and delivery of a creative campaign centred around ideas of urban leadership in Australian cities.
With limitations around social distancing during this period, the team collaborated to identify and connect with key urban leaders remotely, and establish the context for a set of unique conversations. After lockdowns, ESEM lead a series of photographic portraits with participants, and created a set of audio-visual portraits capturing key insights from these conversations.
We explored a set of key questions with Studio THI and participants, built around the following themes:
Celebrating city making as changing making
Celebrating and reflecting on urban leadership and legacy - including the question of what makes a good ancestor
Creating a sense of shared community of practice
Building a body of unique content assets to support THI’s evolving brand while profiling city making practices in shaping lives.
Over 20 video portraits were created for the project, which can be explored in full at the Studio THI website resources for Voices for Change.
COLLECTIVE THINKING WITH LEANNE HOYDL, MANAGING DIRECTOR OF HODYL & CO
DESIGNING WITH COUNTRY AND COMMUNITY WITH DANIÉLE HROMEK, SPATIAL DESIGNER, SPECULATIVE DESIGNER, ARTIST & SALTWATER WOMAN OF THE BUDAWANG CLAN OF THE YUIN NATION
ADAPTING CITIES FOR A SUSTAINABLE FUTURE WITH ROB ADAMS, CITY ARCHITECT FOR CITY OF MELBOURNE
THERE FOR GOOD WITH SUSAN LLOYD-HURWITZ, CHIEF EXECUTIVE OFFICER & MANAGING DIRECTOR, MIRVAC
RETHINKING PUBLIC SPACE WITH CAROLINE BUTLER-BROWN, EXECUTIVE DIRECTOR, PUBLIC SPACES AT NSW DEPARTMENT OF PLANNING AND ENVIRONMENT
CREATING LEGACIES WITH BOLDNESS AND COURAGE WITH KATE MEYRICK, DIRECTOR AT URBIS
CREATING A BETTER WORLD WITH RUBEN LANGBROEK, HEAD OF ASIA PACIFIC FOR GRESBTeam
DR. SARAH BARNS: Project Lead, Sound Editing, Interviews
MICHAEL KILLALEA: Creative Directon
TOBIAS ROWLES (Sam I AM Agency): Photography
GARY SINCLAIR: Sound Post-Production and Audio Design
Related
Resources
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In this series of video portraits, Studio THI shares the voices of established and emerging urban leaders who champion for change, shape sustainable cities and create spaces that enhance and enrich our lives. View Full Collection of Video Portraits created by Studio ESEM and Studio THI.
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View a Keynote Presentation delivered by Studio ESEM's Dr. Sarah Barns for ULI India's Place Innovation Forum. View story as part of our Insights collection.